Everything directors and boards need to know about sales but were afraid to ask
Course Leader: John Hanson
A highly engaged sales and results focused Business Leader / Sales Director, with strong execution skills and proven successes in Mature & Emerging Markets throughout EMEA. A breadth of knowledge of the FMCG and Medical Device categories and a core competence of returning declining businesses back to profitable and sustainable growth.
|This interactive video course helps you to be a more effective when working with a commercial team at board level or on a day to day basis. Participants will gain the fundamental knowledge / terminology to interact with the commercial teams while creating/ aligning a ‘Commercial Strategy’ that can then be performance managed to deliver on the company’s overall goals. The course is split into two parts with section one providing insights to the commercial working on a day to day basis with time to discuss how this can work with our business. The second half dives in deeper with the ‘Why’ we will win with the commercial strategy, ‘How’ to implement this and ‘Tools and Metrics’ to measure success